Monthly Archives: March 2015

How to deal with social media crises

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Image courtesy of [Photoraidz] at FreeDigitalPhotos.net

Protect your brand’s reputation from social media crises with an online management strategy

Once upon a time in a world without social media crises, companies had almost total control over their brand’s reputation; building it and then managing and protecting it.

With a combination of PR experts and ‘spin doctors’, campaigns could be devised behind boardrooms’ closed doors and announced to the world in the fanfare of a media launch.

Because people did not have 24/7 instant access to news, negative publicity took longer to gain momentum, giving companies time to formulate a plan of action.

But that was then, this is now the digital world and it has made many aspects of traditional PR seem like a fairy story.

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How to write compelling content

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Image courtesy of http://www.outbrain.com

 

Learn how to write compelling content in seven easy-to-follow ‘bits’

 You know you need to write compelling content and publish it to promote your business. You keep hearing that content is king and your main competitor is tweeting and sharing on Facebook like mad.

You know you need to adapt digitally or die. Yet you have no content marketing strategy because you feel OVERWHELMED about getting on board the digital train.

Take a few deep breaths, get a cup of coffee, come back and  have a look at the following infographic, then continue reading as I break this compelling content conundrum down into seven easy-to-follow ‘bits’:

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