Monthly Archives: April 2015
Learn the fundamentals of how to create an Email Marketing Plan
I recently completed a course in digital marketing and one of the things that I learned about marketing strategies was how to create an Email marketing plan. I learned that Email marketing is such a cheap and efficient way to get a particular company’s name ‘out there’. I approached my lecturers in college and they agreed that Email marketing was a great tool, yet it’s still not ‘taking off’ in the digital marketing world. This blog will examine the reasons behind this, the positives and negatives that come with Email marketing, and finally the effect SPAM has on Email marketing.