Email Marketing Poll Results

We conducted an Email Marketing Poll “Why Is Email Marketing Still Frowned Upon In Digital Marketing”. The Poll has been running since the 28th of February 2015 up to 10th of April 2015. As you can see below the results are in.  What do you think? Comment below…

 
Email Marketing PollEmail Poll Results

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How To Create An Email Marketing Plan

 

 

Learn the fundamentals of how to create an Email Marketing Plan

jay blog

Image courtesy of thinkprogress.org

 

I recently completed a course in digital marketing and one of the things that I learned about marketing strategies was how to create an Email marketing plan. I learned that Email marketing is such a cheap and efficient way to get a particular company’s name ‘out there’. I approached my lecturers in college and they agreed that Email marketing was a great tool, yet it’s still not ‘taking off’ in the digital marketing world. This blog will examine the reasons behind this, the positives and negatives that come with Email marketing, and finally the effect SPAM has on Email marketing.

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Why you should promote your business on Pinterest

Some ‘Pin’-tastic reasons to Promote your business on Pinterest

'Pin'-tastic future at Pinterest

Image courtesy of Master isolated images at FreeDigitalPhotos.ne

Deciding not to promote your business on Pinterest could be a big mistake, especially if your business has a strong visual element, e.g. retail or lifestyle related.

In fact, with a little creative thinking and the right tactics, more businesses could benefit from developing a presence on the platform.

Written content is plentiful along with YouTube videos too, it’s just that some businesses are a match made for Pinterest and perform better when putting a voice to the visuals.

There are 70 million users ‘pinning’ worldwide, so finding the right niche to promote your business on Pinterest is crucial and if it’s done well the referral traffic can be phenomenal.
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How to deal with social media crises

Image-of-social-media-icons

Image courtesy of [Photoraidz] at FreeDigitalPhotos.net

Protect your brand’s reputation from social media crises with an online management strategy

Once upon a time in a world without social media crises, companies had almost total control over their brand’s reputation; building it and then managing and protecting it.

With a combination of PR experts and ‘spin doctors’, campaigns could be devised behind boardrooms’ closed doors and announced to the world in the fanfare of a media launch.

Because people did not have 24/7 instant access to news, negative publicity took longer to gain momentum, giving companies time to formulate a plan of action.

But that was then, this is now the digital world and it has made many aspects of traditional PR seem like a fairy story.

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How to write compelling content

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Image courtesy of http://www.outbrain.com

 

Learn how to write compelling content in seven easy-to-follow ‘bits’

 You know you need to write compelling content and publish it to promote your business. You keep hearing that content is king and your main competitor is tweeting and sharing on Facebook like mad.

You know you need to adapt digitally or die. Yet you have no content marketing strategy because you feel OVERWHELMED about getting on board the digital train.

Take a few deep breaths, get a cup of coffee, come back and  have a look at the following infographic, then continue reading as I break this compelling content conundrum down into seven easy-to-follow ‘bits’:

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