Using quizzes to increase E-commerce sales
Image courtesy of [Stuart Miles]at FreeDigitalPhotos.net
Quizzes can increase sales as they personalise your products
Did you know that personalised recommendations can increase your sales by 30% or more and that quizzes, yes quizzes, are now an easy way to personalise your product offering on your online shop?
I do now, thanks to a new blog by Josh Hayman on econsultancy’s daily pulse newsletter – as an aside, you should subscribe to this newsletter as it is a great business resource.
Josh explains that up until recently the software for running quizzes which personalise product selection was expensive and gives two examples of a new American online shop which increased sales froma quiz and a second company which bagged a lot of pre-orders before even launching their website.
This is encouraging news for any start-ups to be aware that a quiz can help to launch a successful stand-alone E-commerce website.
Over to Josh at econsultancy for the full story: http://goo.gl/rl8yD3
We found this to be a fascinating new way for marketers to drive sales and definitely think quizzes are something to try out.
What do you think, please let us know by leaving a comment.
Author: Aideen Sutton
Digimarkers 
Very interesting article and easy to see there’s great scope for using quizzes in marketing products online- especially good for engaging new online customers.
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That’ s interesting!
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Hello Martina, I am glad you found that post ‘helpful’. Yes, it is really great to see how a concept as old as a quiz can be adapted for the digital world to reach customers, engage them and drive sales.
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Hello Anna, thanks for taking the time to read this Helpful Tip. I am delighted that you found it useful as I did. It is great to share information that helps us all to get our voices heard in the digital crowd!
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