Posted by aideensutton
Protect your brand’s reputation from social media crises with an online management strategy
Once upon a time in a world without social media crises, companies had almost total control over their brand’s reputation; building it and then managing and protecting it.
With a combination of PR experts and ‘spin doctors’, campaigns could be devised behind boardrooms’ closed doors and announced to the world in the fanfare of a media launch.
Because people did not have 24/7 instant access to news, negative publicity took longer to gain momentum, giving companies time to formulate a plan of action.
But that was then, this is now the digital world and it has made many aspects of traditional PR seem like a fairy story.