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How to deal with social media crises

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Image courtesy of [Photoraidz] at FreeDigitalPhotos.net

Protect your brand’s reputation from social media crises with an online management strategy

Once upon a time in a world without social media crises, companies had almost total control over their brand’s reputation; building it and then managing and protecting it.

With a combination of PR experts and ‘spin doctors’, campaigns could be devised behind boardrooms’ closed doors and announced to the world in the fanfare of a media launch.

Because people did not have 24/7 instant access to news, negative publicity took longer to gain momentum, giving companies time to formulate a plan of action.

But that was then, this is now the digital world and it has made many aspects of traditional PR seem like a fairy story.

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